For this student project we were tasked with creating a print campaign for an existing brand. We were to create 2 print ads and 1 guerrilla ad, meaning we had to come up with a unique way of advertising. 

To start, I created thumbnails for a magazine ad, a billboard ad, and an outdoor banner. Both the magazine and the billboard were focused on the health benefits of eating at Chipotle, and the banner ad was advertising a 5k race for Chipotles guerrilla campaign. 

From the thumbnails, I sketch and colored 3 roughs for each design and advertisement. 

The final magazine ad highlighted the health benefits of the ingredients used in Chipotles meals. The design was created using the brand fonts and logo, as well as pieces such as the paper bag. 

The final billboard ad once again talked about the health benefits of Chipotles food. Different ingredients were used in the design to "prove" that what they use to make their meals is real and healthy food. 

The final banner advertisement promoted a 5k race hosted by Chipotle. Participants in the race would receive a free meal. This helped reach the target audience as those who run are focused on their health and are looking for healthy food options.